Feature/Episodic Use Case

Feature / Episodic Use Case Workflow

The use case utilizing a HAND ID™ for film and episodic television strongly mirrors that for the general workflow (here), but with a few key differences. In production planning (see diagram), production assets are inventoried based on storyboarding and/or a production bible (naturally varying according to project needs). In the same timeframe, a HAND ID™ tracks the contracts signed in production planning as a unique identifier, capturing it for reference as a Talent ID. This Talent ID, combined with a Digital Object Identifier (DOI), is also retained for Rights Management.

An Asset Management System (AMS) in this workflow also interfaces with an Entertainment Identifier Registry (EIDR, eidr.org), an open system for tracking entertainment industry assets. The AMS also uses the HAND ID™ from the Talent ID database to cross-reference to rights management.

Digital Assets requiring a tracking identifier are captured through a variety of scanning methods, both real-time (e.g., photogrammetry, metadata capture, point cloud, 2D-to-3D Neural Radiance Fields, [NeRF)) and from existing digital libraries (e.g., volumetric, metadata). Note many of these assets arise from direct digital capture of human characteristics (e.g., body, voice, and other Name/Image/Likeness [NIL] attributes) and all tags and metadata associated with it. Digital assets from the HAND ID™-fed Talent ID database (see above), combined with those scanned and pulled from archives are then stored in an AMS through the auspices of the Coalition for Content Provenance and Authenticity (C2PA); this allows all captured digital asset data to track with HAND ID™ identifiers via DOIs provided by the Talent ID and Rights Management databases.

Digital assets are then made available in the proper file format to the Creation/Production process of entertainment creation, e.g., production, virtual production, post-production, VFX, and Game/AR/VR. Any asset updates from these processes, including creation of new assets, are captured (along with their metadata) and tracked by the AMS (and HAND ID™).

HAND ID™ also tracks digital assets through distribution – which can take the form of innumerable products and services, many of which have probably yet to be realized. Current product/service lines specific to studio content operations include marketing, game development, VR/AR and Licensing. Digital asset utility for these B2B or B2C product/service lines focus primarily on their integration with a feature film or TV episode, but trailers or clips (for marketing), video games, experiential environments (from VR/AR) and licensed merchandise should not be discounted.