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Digital Replicas and Talent ID
  • Digital Replicas & Talent ID: Provenance, Verification and New Automated Workflows
  • Overview
    • Executive Summary
    • The Challenge
    • A Digital Human is "Born"
    • Workflow
      • Asset & Metadata
      • Feature/Episodic Use Case
      • Usage Rights and Authentication Mapping
    • Legitimate Use Cases
    • Nefarious Use Cases
      • Deepfakes: By The Numbers
    • Legal & Ethical
    • Key Participants
      • Champions
        • ETC
        • ITV
        • Paramount Global
        • SMPTE
      • Contributors
        • Technology
          • EZDRM
          • The Scan Truck
          • Videntifier
          • WaveSeven
          • Wild Capture
        • Metadata & Governance
          • EIDR
          • HAND
          • C2PA
    • Additional Resources
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  1. Overview
  2. Key Participants
  3. Contributors
  4. Metadata & Governance

C2PA

The Coalition for Content Provenance and Authenticity (C2PA) addresses the prevalence of misleading information online through the development of technical standards for certifying the source and history (or provenance) of media content. C2PA is a Joint Development Foundation project, formed through an alliance between Adobe, Arm, Intel, Microsoft and Truepic.

C2PA unifies the efforts of the Adobe-led Content Authenticity Initiative (CAI) which focuses on systems to provide context and history for digital media, and Project Origin, a Microsoft- and BBC-led initiative that tackles disinformation in the digital news ecosystem.

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Last updated 3 months ago

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