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Digital Replicas and Talent ID
  • Digital Replicas & Talent ID: Provenance, Verification and New Automated Workflows
  • Overview
    • Executive Summary
    • The Challenge
    • A Digital Human is "Born"
    • Workflow
      • Asset & Metadata
      • Feature/Episodic Use Case
      • Usage Rights and Authentication Mapping
    • Legitimate Use Cases
    • Nefarious Use Cases
      • Deepfakes: By The Numbers
    • Legal & Ethical
    • Key Participants
      • Champions
        • ETC
        • ITV
        • Paramount Global
        • SMPTE
      • Contributors
        • Technology
          • EZDRM
          • The Scan Truck
          • Videntifier
          • WaveSeven
          • Wild Capture
        • Metadata & Governance
          • EIDR
          • HAND
          • C2PA
    • Additional Resources
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  1. Overview

Executive Summary

Digital Replicas & Talent ID: Provenance Verification and New Automated Workflows

PreviousDigital Replicas & Talent ID: Provenance, Verification and New Automated WorkflowsNextThe Challenge

Last updated 8 months ago

The Digital Replicas & Talent ID: Provenance, Verification, and New Automated Workflows project tackled the emerging landscape of digital humans who are intrinsically connected to their natural counterparts. The use of digital humans and their NILV (Name, Image, Likeness, Voice) attributes should be governed by "The Four C's" — Consent, Credit, Compensation, and Control — this project aimed to establish an overarching framework and identify the necessary components to support this rapidly evolving need. By ensuring proper provenance and verification mechanisms, the project sought to show how the industry can protect the rights of actors while facilitating innovative and ethical applications of digital human technology.

What are The Four C's?

These principles aim to protect actors' rights and ensure fair and ethical use of digital human technology.