# ITV ITV is a vertically integrated producer, broadcaster, and streamer consisting of ITV Studios and Media & Entertainment (M\&E). ITV Studios is a scaled and global creator, owner and distributor of TV content. It operates in 12 countries, across 60 labels and has a global distribution network. It is diversified by genre, geography and customer in key creative markets around the world. ITV Studios is the largest producer in the UK, one of the largest unscripted producers in the US and one of the top three producers in the majority of the international markets in which it operates. ITV Studios has established relationships with key content buyers and leading creative talent in those markets; and with a combined content library of over 90,000 hours, it is also one of the pre-eminent global distributors. Media & Entertainment (M\&E) includes Streaming and Broadcast through which ITV distributes content via ITVX, a free advertiser-funded streaming service, and via free-to-air linear TV channels. ITV content is also distributed on third-party partner platforms such as Sky and Virgin. ITVX also includes a subscription tier, ITVX Premium, which provides subscribers with all of ITVX’s programming ad-free along with other exclusive content. ITV offers advertisers a unique combination of mass simultaneous reach, targeted advertising, and commercial and creative partnerships, in a brand safe environment across ITVX and our linear TV channels. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://eidr.gitbook.io/digital-replicas-and-talent-id/overview/key-participants/champions/itv.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.